What Is Organic?

Organic farming is a farming system that works with nature's own forces. Organic farmers place strong emphasis on sustainability, animal welfare and the harvest of a product that is not only good for your health but also great for the environment. Livestock are afforded a quality of life with a healthy diet and the types of conditions necessary to produce quality animal products.

It is a requirement that all our livestock supplies are born and raised on "certified organic" farms. In most cases, it takes a minimum of three years of management abiding by the Australian Organic Standard, for land and the livestock born and raised on that land to become "certified organic". This is based on the Australian Quarantine and Inspection Serivce (AQIS) export Standard known as the National Standard for Organic and Biodynamic Produce, as well as other international Organic Standard guidelines, to create our own unique Australian Standard. From producer to retailer, all links in the chain must conform to these quality standards.

Our beef, lamb and goats are bred, raised and fattened on grass. Meat produced from a grass fed animal is significantly lower in fat and cholesterol than grain fed animals. Grass fed meat is higher in Omega 3 fatty acids and CLA (Conjugated Linoleic Acid); an anti carcinogenic associated with certain health benefits.

Grass fed meat also has a flavour unique to the pasture and environment in which it was raised, and we are noticing more and more discerning consumers moving away from the bland grain fed article to grass fed meat. We call this the grass fed revolution!

How can you be sure it's organic?

Our entire product range for the domestic market is certified to Australian Organic Standards and 90% of our export range conforms to the United States National Organic Program (NOP). These registered logos and their certification numbers are displayed on our product’s packaging. These logos are our product’s mark of integrity. From paddock to plate, all stages of production are “certified organic” and are closely monitored for your well being.